ABOUT THE ROLE

BESA is seeking a motivated and disciplined sales professional to support the continued growth of the Association by converting prospective companies into BESA members.

You will manage leads from initial contact through to completed membership application. Leads will come from a mix of marketing enquiries, supply chain introductions, targeted prospect lists and referrals.

This is a telephone-led sales role focused on conversion. The successful candidate must be confident speaking with business owners and senior decision makers, capable of building rapport quickly, and able to move opportunities through to a final decision.

The role contributes directly to membership growth and revenue generation for BESA, engaging contractors across a range of subscription bands where BESA membership delivers strong commercial and industry value.

KEY DUTIES

Lead Conversion

• Contact prospective companies to introduce BESA membership and assess suitability.

• Conduct membership discussions with decision makers across the building engineering services sector.

• Clearly communicate the commercial and strategic value of BESA membership.

• Identify the appropriate membership band based on company turnover and guide prospects through the membership process.

• Convert qualified prospects into new BESA members.

Pipeline Ownership

• Manage leads from first contact through to completed membership application.

• Maintain consistent follow-up and relationship management to progress opportunities.

• Support prospects through the application process including documentation, direct debit setup and onboarding steps where required.

CRM Management

• Manage all opportunities within the IMIS CRM system.

• Maintain accurate records of activity, conversations and next steps.

• Ensure all leads and pipeline activity are tracked and reported correctly.

Sales Activity

• Conduct a mix of inbound and outbound sales activity.

• Engage with prospects through telephone, email and LinkedIn where appropriate.

• Maintain consistent pipeline momentum through structured follow-up and relationship management.

ABOUT YOU

Skills, Knowledge & Experience

Essential:

• Experience in telephone-based B2B sales

• Confidence speaking with senior decision makers

• Ability to manage and close sales opportunities

• Strong organisational skills and attention to detail

• Ability to work independently while managing a sales pipeline

• Experience using CRM systems

Desirable:

• Experience selling into construction, engineering or trade sectors

• Experience using LinkedIn Sales Navigator

Personal Attributes:

• Structured and disciplined in their approach to sales

• Confident and credible on the phone

• Resilient and comfortable working towards targets

• Highly organised and detail oriented

• Comfortable working independently in a remote environment

Behaviours

At BESA, we expect all colleagues to demonstrate behaviours that support our culture and values. In this role, the following behaviours are especially important:

• Customer Empathy – We anticipate and address customer challenges to foster connection and meaningful experiences with them

• Accountability – We keep our word and deliver the results we promise, holding others to account to do the same. We actively manage potential consequences and take ownership to address them.

• Continuous Improvement – We are deeply curious to understand how things work for our customers, industry and organisation. We challenge the status quo and look to enhance and evolve everything we do.

• Agility – We respond and adapt swiftly to changing circumstances.

• Commerciality – We make informed decisions that enable profitable and/or sustainable growth.

• Care – We create an environment where people feel valued and heard, providing a sense of belonging.

Salary: £27,000 base + uncapped commission

Closing Date: 5th April 2026

1st Interview Date: w/c 13th April 2026

2nd Interview Date: w/c 20th April 2026

We encourage early applications, as we may close the vacancy once we receive a strong pool of candidates!

Don’t meet every single requirement? At BESA, we are committed to building a diverse and inclusive workplace. If you're enthusiastic about this role but your experience doesn't match every requirement perfectly, we encourage you to apply anyway. You might be exactly the candidate we're looking for!