Sales Development Representative
About us
SFG20 provides a web-based software platform to make building maintenance schedules available to service engineers in the field as well as to design engineers. Over 800 organisations subscribe to SFG20, including museums, libraries, councils, retailers, the NHS and manufacturers.
The SFG20 platform contains approximately 1400 maintenance schedules for hundreds of different asset types and systems. The platform can be accessed through a mobile application and its API allows integration with Computer-Aided Facilities Management (CAFM) and other third-party software providers.
SFG20 has a dominant market position in building maintenance instructions, maintenance scheduling and costing. SFG20 has ambitious plans to continue to grow revenue by 40% per annum over the next three years.
The property and construction markets in the UK and around the world are changing. Data regarding assets is now starting to move through the Design, Build and Operate phases of a building. The Smart Building initiative is revolutionising energy consumption and maintenance.
SFG20 plans to be at the heart of this new world, and the Sales Development Representative role is central to achieving that objective.
About the role
The Sales Development Representative (SDR) is responsible for generating new business opportunities by identifying, contacting, and qualifying potential customers. As a front-line sales role, the SDR builds a strong new business pipeline and drives sales through appointment setting for product demos and webinars.
- Develop and maintain a thorough understanding of SFG20 solutions and propositions and the market needs they fulfil.
- Build a pipeline of sales opportunities by proactively making outbound calls to potential customers, often following up on strategic marketing campaigns where key decision makers have engaged with the business.
- Contact and qualify potential customers
- Setting appointments for product demos and webinars.
- Work closely with marketing to deliver relevant campaigns focused on lead generation, following up on marketing qualified leads to drive through the sales pipeline.
- Proactively research and identify potential leads through various channels, include online research, social media and industry events.
- Nurture relationships to move them through the sales funnel.
- Anticipate new business by keeping on top of industry trends and conducting market research to identify new opportunities.
- Manage and maintain the CRM system, ensuring all sales related activity is input accurately and efficiently.
- Provide regular reports on sales activities and results.
Essential Requirements
- Demonstrable experience of lead generation within a SaaS or technology focused business
- Experience of using sales and marketing data to contact customers to arrange demos and webinar bookings.
- Previous experience of managing customer relationships via phone, e-mail and social media
- Knowledge of sales techniques and strategies
- Strong problem-solving and negotiation skills
- Skilled at using CRM software and other sales tools to track sales activity, manage pipelines, and generate reports.
Desirable Requirements
- Experience within the Facilities Management (FM) industry.
- Previous experience of HubSpot
- Bachelor's degree in business, marketing, or a related field
- Department
- SFG20
- Locations
- Newcastle upon Tyne
- Remote status
- Hybrid Remote
Newcastle upon Tyne
About BESA
For Better Buildings
For more than 100 years, BESA (The Building Engineering Services Association) has been driving excellence so everyone can expect and experience better buildings, and better buildings support better lives.
We were formerly known as the Heating and Ventilating Contractors’ Association (HVCA).
As a trade body and membership organisation, we’re here to help our members and their customers deliver or specify better building engineering services and a better built environment.
Interested? Check out our website at www.thebesa.com!
Sales Development Representative
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